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PALIG

Mass Marketing

Mass marketed and micro‑insurance products made simple

Mass Marketing

We provide options that can be offered on a large scale for different audiences, with unique characteristics that set them apart from any traditional insurance.
Our mass marketing insurance covers large groups of insureds and provides the best support with constant innovation.
Summary of Benefits:
  • Affordable prices
  • Includes life, total and permanent disability, unemployment, and other coverage
  • Flexible and tailored to each customer’s needs
  • And more
Explore our Solutions
Mass Marketing Solutions

Mass Marketing Solutions

Solutions for Sponsors

At Pan‑American Life, we work with you to help you go beyond your traditional offerings by integrating insurance solutions that create real value for both your business and your customers.
We become your partner in developing mass‑marketing insurance models that adapt to your unique needs and drive results, whether you are a financial institution, loan originator, card issuer, consumer finance company, retailer, supermarket, compensation fund, or another type of organization.
Through our sponsor solutions, you can:
  • Incorporate value‑added offerings without operational complexity
  • Make more efficient use of your existing sales and distribution channels
  • Expand your portfolio with relevant insurance solutions to fit your clients needs
  • Scale quickly to reach large customer volumes
To request more information regarding solutions for sponsors, click here.

Credit Life Insurance

Credit life insurance is much more than coverage, it is a strategic tool that helps protect the financial stability of lending institutions. In the event of unexpected events, such as the borrower’s death or total and permanent disability, this insurance covers the outstanding loan balance, helping reduce the impact on the loan portfolio and maintain operational continuity.
Credit life insurance allows organizations to:
  • Generate additional revenue while protecting the loan portfolio
  • Safeguard the loan portfolio against unexpected events, such as the borrower’s death
  • Provide peace of mind to borrowers and financial protection to the institution
  • Integrate a high‑value solution into credit products with agile implementation
  • Benefit from streamlined underwriting processes
  • Access a reliable and efficient claims process
Credit life insurance is especially suited for:
  • Financial institutions, including banks, finance companies, and credit unions
  • Fintechs and digital platforms
  • Retail companies
  • Organizations with financed portfolios
To request a quote, click here.

Voluntary Insurance

We help you offer voluntary insurance programs designed to integrate naturally into your customers’ experience, providing protection during key moments in life while strengthening your value proposition.
Through large‑scale voluntary insurance models, we offer simple, accessible, and easy‑to‑purchase solutions that help you increase participation, improve sales effectiveness, and generate value for both your customers and your business.
Our solutions focus on high‑interest coverages that support fast decision‑making, including:
  • Life insurance: financial security for the future
  • Personal accident insurance: protection against unexpected everyday events
  • Critical illness insurance: financial support during challenging times
  • Among other coverage options
We help make insurance part of your customers’ everyday lives through assistance services that make coverage more tangible, increase engagement, strengthen its perceived value, and contribute to customer loyalty.
Accident Protection
Senior Care Protection
Women's Health Protection
Accidental death
Accidental death
Critical illness coverage
Dismemberment
Dismemberment
Hospitalization coverage
Total and permanent disability
Total and permanent disability
Medical expense reimbursement
Telemedicine
Telemedicine
Specialist care services
Medical expense reimbursement for accidents
Medical expense reimbursement for accidents
Telemedicine
Bone fracture coverage
Funeral expense benefit
Caregiver coverage (subject to one event limit)
To request a proposal, click here.

Solutions for Sponsors

Credit Life Insurance

Voluntary Insurance

At Pan‑American Life, we work with you to help you go beyond your traditional offerings by integrating insurance solutions that create real value for both your business and your customers.
We become your partner in developing mass‑marketing insurance models that adapt to your unique needs and drive results, whether you are a financial institution, loan originator, card issuer, consumer finance company, retailer, supermarket, compensation fund, or another type of organization.
Through our sponsor solutions, you can:
  • Incorporate value‑added offerings without operational complexity
  • Make more efficient use of your existing sales and distribution channels
  • Expand your portfolio with relevant insurance solutions to fit your clients needs
  • Scale quickly to reach large customer volumes
To request more information regarding solutions for sponsors, click here.
In each product’s general conditions, you will find a description of the basic coverage and its exclusions, deductible amounts, waiting periods before coverage begins, age limits, automatic renewals, unilateral cancellations, and any other legal provision limiting your right to obtain benefits.
This is not an offer or request to sell insurance products. The above information is a summary of the product’s various benefits. It is not a contract or agreement. All products are subject to exclusions and other applicable terms and conditions.

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Important Announcement
If you are a policyholder, insured or beneficiary affected by the State of Emergency declared by Decree 0150 of 2026 in Córdoba, Antioquia, La Guajira, Sucre, Bolívar, Cesar, Magdalena or Chocó, we put at your disposal the following contact methods: Phone number: 601‑756‑2323 option 9 (8:00 a.m. to 5:00 p.m.) Email: servicioalclienteco@palig.com (subject: Economic Emergency) to support your claims and to request assistance in payment of premiums impacted by this situation.
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