If you’re like most PALIG agents, you’re passionate about serving the vast small business market. But the business landscape is changing—and so is small business insurance.

In order to best serve your clients and attract new ones, it’s important to stay on top of these shifting trends.

To that end, consider these key factors reshaping small business insurance—and how changing customer needs create market opportunities for you.

As you know, technological advancements are impacting the development of group insurance products, as well as the way they’re marketed, sold and delivered.

For example, while insurers—including PALIG—have long leveraged data analytics to accurately price and underwrite policies, technology allows us to take it to a whole new level. Obviously, we’re seeing more automation and AI in insurance, too.

More and more, clients and prospects are found online. For this reason, insurers, brokers and producers are working to build a more vibrant social and digital presence—a PALIG priority. As you know, this hub is filled with tips and tools to help you do so, too.

The pandemic was a wake‑up call for every business, but especially small ones, because it highlighted very real, dire risks to their operations, employees and customers.

As a result, small employers have become more demanding and sophisticated when it comes to insurance solutions that fit their needs and that of their employees, such as a comprehensive small group health plan and even business life insurance. In order to seize market opportunities that come your way, it’s key to know every . If you need product training, we can help.

Not long ago, most small businesses operated from brick‑and‑mortar locations. As such, they needed a range of traditional insurance offerings.

But now more small enterprises are operating on new models, such as ghost commerce merchants and wholly digital platforms. Their staff is often behind‑the‑scenes—no physical storefront or office.

While this may change some of their insurance needs, the demand for quality employee benefits remains high. Of course, that’s where you and your PALIG portfolio come in.

That said, some aspects of client service are changing. For example, instead of conducting onsite open enrollment meetings, you may find yourself working with digitally‑based clients to conduct enrollments online.

It’s no secret that small business owners—and their employees—want to work with insurance providers they trust. That’s not new. But it has become more of a priority when it comes to their buying decisions.

For example, one Deloitte Global study found that, when it comes to insurance, small businesses value good advice more than price. That’s why the most successful agents do far more than sell policies: they serve as trusted advisors to their clients.

In addition, small companies increasingly want to give their business to companies that share their values. At PALIG, —transparency, accountability, integrity—have always been a key part of our story.

Chances are, it’s one of the things that drew you to us—and it’s undoubtedly one of the things that draws your clients to you.

While every region has unique risks and preferences, global trends impact local insurance markets, too.

For example, a downturn in one country may create ripples of uncertainty in another that increases insurance demand. So might an infectious disease outbreak, especially in this post‑pandemic environment.

Staying informed about regional and global news and events can help you anticipate your clients’ evolving customer needs, so you can position yourself to meet them—whether that means reviewing their coverage with them or expanding on it.

The small business insurance market is evolving. As an agent, you’re in a unique position to help your small business clients adapt and thrive, protecting their employees and their companies.

For more about reaching small and medium size enterprises,

For more information specific to your market,