Marta Reeves
Vice President – Corporate MarketingRole & Responsibilities:
Marta, in her role as Vice President – Corporate Marketing is responsible for maintaining and strengthening the company’s brand as part of a broader strategy to drive sustainable and profitable growth. She oversees all of the Group’s communications to different stakeholders in support of corporate objectives, including mergers and acquisitions, public relations, media relations, and corporate social responsibility.
Career:
Before joining Pan-American Life, Marta worked at Principal International, a unit of Principal Financial Group, as director of direct marketing, where she was responsible for strategic planning and development of corporate growth initiatives in Latin America, Asia and the U.S. Hispanic market. Her prior insurance industry experience includes executive-level positions in international insurance marketing with CIGNA and Aetna throughout Latin America and the Caribbean. In addition, she has extensive experience in direct marketing, policyholder communication and loyalty programs, call center management and marketing support of distribution partners.
Education:
Marta earned her bachelor's degree of science in marketing from Texas Christian University in Fort Worth, Texas, and holds an M.B.A in international business from the University of Miami.
Executive Management
The steady stewardship of Pan-American Life Insurance Group’s internationally experienced leadership team ensures that Pan-American Life continues to transform the vision of its founders into trusted financial security and peace of mind for its customers.
Board of Directors
Pan-American Life Insurance Group’s Board of Directors provides support and guidance to the Group’s executive management team, driving the careful strategic planning and excellent execution that are the cornerstones of the company’s success.
