How to Combine Accident and Health Insurance: A Solution to Fit All Clients

Today, consumers want health insurance tailored to their specific needs. Preventative care. Assurance that certain illnesses are thoroughly covered. Ample coverage for both routine and unexpected medical expenses.

In Latin America and the Caribbean, such demand is growing—and with your PALIG portfolio, you’re well positioned to meet it.

PALIG health plans offer competitive benefits on a standalone basis. But when you combine them with thoughtfully selected accident coverage, you can raise the bar even higher.

With combined health and accident benefits, you can offer clients customized protection, in one convenient, cost‑effective transaction. Here’s how.

Combining Coverages: Getting Down to Basics

Combining coverages may sound complicated but it really comes down to knowing two essential things well:

Each product in your PALIG portfolio, and
Each client’s specific situation and needs

Chances are, you already know your available health insurance products inside and out. Ideally, you know your accident offerings equally well. In many markets, PALIG 's accident line includes more than traditional ‑type benefits—it includes critical illness and often cancer plans, too.

That’s key. Because as you talk to clients about what they really envision in their perfect health plan, you’ll surface more specific needs—needs that often can be met by some type of PALIG accident coverage.

The Key to Crafting Customized Combo Plans

The more fully you understand each client’s health, family and lifestyle priorities, the better you can design combined health and accident benefits that fit them to a T.

Not only can you recommend a health plan that best meets each client’s specific risks—from plan design to coverages—, but you can also suggest complementary accident coverage.

For example, one family depends on a single breadwinner who needs more protection. In this case, a solid personal accident plan makes a lot of sense.

Another family worries about a history of cancer. In this case, a critical illness or cancer policy complementing that health plan could offer great peace of mind.

In both cases, coverage is personalized. Most accident plans are quite affordable, so for just a little bit more, clients can greatly enhance their coverage.

Providing Bigger Benefits and a Broader Spectrum of Care

While some consumers still choose a minimalist approach to health insurance, more are leaning to benefits that complement their health insurance.

With combined health and accident benefits, they get that more extensive protection, ranging from preventative care services like vaccines and cancer screenings…to doctor visits and hospitalizations…to additional benefits for accident‑related losses or critical illness.

Here’s one good way to introduce the combo concept to clients:

Health insurance covers specific incurred medical expenses and is usually paid directly to providers
Accident insurance, including critical illness and cancer plans, is paid as a lump‑sum directly to insureds or someone designated by the insured.

It’s important to emphasize that accident benefits can be used many ways, such as:

To cover unpaid medical expenses, like deductibles and co‑pays
To pay for extra help at home
To fund whatever the family needs or chooses.

For those seeking comprehensive health insurance, this is a compelling story to tell.

5 Ways to Position Accident and Health Insurance Combos

There are nearly as many ways to explain combo plans as there are to design them. Once you know your client’s needs and situation, you’ll know how to best position the combo concept.

Consider these five approaches.

Combo Policies Benefit Agents, Too

Combo policies benefit agents and brokers, too. The more thoroughly you can meet your clients’ insurance needs, the happier they’ll be. Combo clients tend to be more loyal. They’re less likely to cancel their policies or move their business.

In addition, by offering clients multiple products, you help keep competitors at bay, while enhancing overall revenue.

Of course, combo selling works beautifully with life insurance, too. You can learn more about that here.

Have questions about combo selling in your market? . We’re here for you.